With 35 Rolex Cellini Replica Watches brands preparing to reveal their latest models, the 29th SIHH Rolex Cellini Replica Watches (Salon International de la Haute Horlogerie), will soon open its doors. This Geneva-based event will take place between January 14 and 17. It is one of two major watch Rolex Cellini Replica Watches shows in the year. MONOCHROME speaks with Fabienne Lupo (Chairwoman & Managing Director, Fondation de la Haute Horlogerie) about the new SIHH and FHH.This rumour has been around for some time, and many people were eager to hear it. It is now official that the SIHH (and Baselworld) will Rolex Cellini Replica Watches coordinate their dates starting in 2020.This is a significant announcement that will be a great news for the industry. After discussions with Baselworld, this is a rational and sensible Rolex Cellini Replica Watches decision. These two events complement each other, so this decision is in everyone's best interest.Rolex Cellini Replica Watches

This means Rolex Replica Watches that clients, journalists and professionals in the watch Rolex Cellini Replica Watches industry will no longer have to travel twice to Switzerland within a short time. Up to 2024, the calendars will be synchronized. After looking at all possible dates, we decided that late April or early May was the best choice. The Motor show in Rolex Cellini Replica Watches Geneva is possible in March, and it was impossible in Basel in January. Finally, we will return to the state we were in before 2009 when SIHH and Baselworld were synchronized.Fabienne Lupo is Chairwoman & Managing director of Rolex Cellini Replica Watches Fondation de Haute Horlogerie.What are the new features we can expect at SIHH 2019 after a successful 2018 edition? What are the major changes?SIHH 2019 will have a shorter format. The SIHH 2019 will be shorter than 5 days, but it will have extended hours. On Sunday evening, we will begin with a VIP Rolex Cellini Replica Watches presentation. This is a preview for select clients who have been invited by the Maisons exhibiting.Rolex Cellini Replica Watches

We welcome a new Maison Rolex Replica, Bovet. Bovet was once an exhibitor at Rolex Cellini Replica Watches SIHH. The brand is back. This brand is a great brand and was awarded the Grand Prix de l'Horlogerie de Geneve Aiguille d'Or. We are proud of it. There will be 35 brands Rolex Cellini Replica Watches exhibiting, just like last year.Our main focus over the last few years has been to remake SIHH in its current context. SIHH is not just a BtoB conference. It has evolved into a communication platform, a place to share and meet professionals as well as end customers.The public will have access to the show on Rolex Cellini Replica Watches Thursday, from 3 - 10 p.m. There will also be a late-night opening. SIHH Live, which debuted last year, will be the main focus. It is our goal to create and distribute content. This will allow brands to talk about their innovations and to host keynotes that include important announcements for the community. The Rolex Cellini Replica Watches Auditorium was designed to be used as a TV studio and allows for live streaming. It is intended to not only reach SIHH attendees but also other people. A number of expert talks will be held on topics related to watches. These include distribution, Rolex Cellini Replica Watches social networks, China, and millennials.Rolex Cellini Replica Watches

Rolex Cellini Replica Watches

The idea behind the SIHH is to reach people beyond that, to engage Rolex Cellini Replica Watches watch enthusiasts, bring them content, and help them better understand Haute Horlogerie. This is a significant shift. We are not just BtoB anymore, which remains Rolex Cellini Replica Watches important. We aim to reach a wider audience.SIHH's newest innovation is the "SIHH Laboratory", where digital and technological innovations of exhibiting brands will be Rolex Cellini Replica Watches displayed. This will give you the chance to discuss watches in a new way. Today's watch fairs are more than just booths with watches on display windows. This is what we've Rolex Cellini Replica Watches been doing for several years.The exhibiting Maisons will invite selected clients to attend the premiere. For their most discerning clients, it will be a preview. They will be able to see the latest innovations and the actual show before it opens Rolex Cellini Replica Watches officially.